1967 Pontiac GTO
On Loan Courtesy of Ray DeCrezenzo
By 1967 the GTO had firmly established itself as the leader of Pontiac’s performance lineup. That year brought a more refined look and several engineering upgrades that improved both style and drivability. The exterior featured a new wire-mesh grille, rally-inspired wheels, and sculpted “Coke bottle” body lines that gave the car a leaner, more dynamic appearance. This car features red inner fender liners, part of a factory appearance package offered by Pontiac to enhance the car’s visual impact. See the inner fenders, as they were an authentic factory option designed to give the GTO a distinctive and sporty look.
Under the hood, Pontiac introduced a larger 400-cubic-inch V8 engine available in configurations ranging from 335 to 360 horsepower. The optional Ram Air package offered top-level performance and marked the GTO as one of the most capable street machines of its time. A new Turbo-Hydramatic three-speed automatic transmission and revised suspension design made the car smoother, quicker, and more responsive on the road.
1967 also marked the beginning of Pontiac’s famous advertising campaign, “The Great One,” which celebrated the GTO’s unmatched combination of performance and style. The slogan captured the essence of what the GTO had become—a car that defined an era of American muscle and symbolized power, pride, and individuality.
The 1967 GTO also introduced one of its most recognizable features, the factory hood-mounted tachometer. This model closed out the first generation of GTOs and set the stage for the larger and more aggressive designs that would follow. With its combination of power, precision, and evolving style, the 1967 GTO represented Pontiac’s continued leadership in the muscle car era.